post your loan search matrixes
1 Size of line: Minimum
2 Size of line: Maximum
3 Personal/corporate/combined net worth requirement: Minimum
4 Annual origination volume: Minimum
5 Willing to train those new to warehouse lending
8 Lien position: 1st
9 Lien position: 2nd
11 FHA / VA
12 FNMA / FHLMC
13 HLTV programs
14 Home equity
15 Home improvement
16 Jumbo residential
17 Mixed-use properties
3$ 4$ 5678910
Flagstar Bank FSB
Gateway Bank FSB
Nation’s Top Warehouse Bank (Federal Savings Bank), Early Wires, TPOs, Quick$ale.
Ashley Windhorst or Ronica Roundy
Fast approval, 100% funding, no non-usage fees, free onsite training, electronic funding.
Horizon Bank NA
Personalized service, same day funding, 100% funding, no annual maintenance or non-usage fee & no sub-limits.
Long-standing relationship-based lender. Bank backed.
Southwest Securities FSB
25M 100K/100K/200K 10K Y Y
100% Funding Program. Completed applications are processed in 2 weeks.
Texas Capital Bank
15K Y Y
NATIONWIDE except: AK HI NY
* Net worth requirements may vary.
Tell lenders you found them
in Scotsman Guide
Scotsman Guide makes every attempt to ensure the quality of matrix and directory information, which all listed lenders verify or update monthly. Because of the production
cycle and dynamic nature of the industry, loan product terms and availability may not reflect the latest changes. Please contact lenders directly for the most-recent program
details. If you believe data is inaccurate or misrepresented, please e-mail: email@example.com.
How to Grab the Media’s Attention
Want to make the news — in a good way? It’s possible and often, not costly
By Brad Cooper, managing owner, Cooper Financial Solutions
Many mortgage brokers
agree that it would be nice to
have a full minute of advertising time during the nightly news or a
front-page ad in the regional newspaper.
These outlets are often too expensive for
most brokers, however.
But there are ways to be featured in
these prominent spots without investing
a single dime in advertising. Doing something newsworthy as a business can help
you garner media attention. Here are some
ideas for newsworthy activities:
■■ Host basic finance classes for people
struggling or recovering from foreclosure
because of the recent real estate crisis. Hosting these classes at your office will also allow
your location to be featured.
■■ Sponsor an annual charity event. You
could start something as simple as a food
drive or a walk-a-thon. Choose a cause that
you are passionate about and create an event
that will be of the most benefit.
■■ Support local and current causes. When a
hurricane hits, for example, many companies
nationwide receive press acknowledgement
for the things they do to help the victims.
Brad Cooper is a nationally recognized mortgage expert, coach and trainer
with Loan Officer Success and managing owner of Cooper Financial Solutions in
Farmington, Mo. He has more than 16 years’ mortgage experience. His blend of
customer care, financial expertise and experience is the driving force behind his
success. For more information and to receive a complimentary CD titled “How to
Receive $1,000,000 Worth of Free Publicity,” visit www.loanofficerpublicity.com/
freecd or e-mail Cooper at firstname.lastname@example.org.
■■ Volunteer for interviews and discus- will catch mistakes and adjust to present
sions about industry matters. The more the best image on camera.
you can present yourself as an expert, the Consider taking a public-speaking
more likely reporters will call you to discuss course. The more comfortable you are
industry-related issues, such as the recent speaking in front of a crowd, the more com-
housing bill or economic bailout, when they fortable you will be in front of the camera.
are in the news. Stay on top of current information about
■■ Volunteer with local government the subject on which you will be inter-
viewed. Spend some time each day discov-
agencies. Offering your services as an
ering the benefits of your actions, current
adviser for events or activities with local
news on the subject and even just mulling
officials can present even more opportuni-
over how you personally feel about all that
ties for the spotlight to shine on you and
you know. If you understand the subject and
are up-to-date, you will present a strong and
Once you’ve gotten the interview about educated image for your company.
your event or about an issue, you must Finally, avoid controversy. Some peo-
present yourself and your company in the ple say that any publicity is good publicity,
best-possible light. but that’s not always true. If you want the
Start by practicing. The best way to public to seek your services, you must be
know how you look and sound on camera trustworthy. If there are problems or con-is to be on camera. Ask someone you trust cerns brewing about your company, then
to film you and to ask you questions while you’ll be better off pulling away from the
filming. When reviewing the tapes, you event, situation or activity.