3 Areas to Improve Your Communication
Learning how to leverage reading, writing and public speaking often will boost your marketing
By Gary Opper, president, Approved Financial Corp.
The ability to communicate is important to your success in this or any industry. Communication can be with one person, a group of
people or a large audience. In addition to
listening, it involves reading, writing and
speaking.
Here are tips on how to master all three.
Read, read, read
An old proverb is “knowledge is power.”
You can gain knowledge on almost any
subject by reading. Devote time every day
Gary Opper is president
of Approved Financial
Corp., a licensed mortgage lender in Weston,
Fla. A mortgage lender
and note-buyer since
1984, Opper also does
mortgage consulting. He
holds certified-public-accountant and certified-financial-planner licenses and can speak to
your group. Opper is past president of the
Florida Association of Mortgage Broker’s Miami
chapter. Reach him at (954) 384-4557 or
opper@approvedfinancial.com. Opper has been
the National Association of Mortgage Brokers’
writer and featured writer of the year.
to this task. You should read the manuals
that lenders give you about their products. In addition, try reading books on
these topics:
■ Sales
■ Technology
■ Trends
■ Law
■ Negotiating
■ Management
■ Marketing
Reading magazines, books and online
articles about these subjects can sharpen
your sales and business skills.
Most large public libraries have a good
selection of magazines. Best, library cards
are free. Make a point to visit the library
one day each month to read appropriate
articles from new magazines and trade
journals from associated industries, especially real estate.
Your local newspaper also can provide
information on local and national trends
that will help you communicate intelligently with your clients, lenders and associates. Its articles and advertisements
also can contain leads for your expanding
FRUSTRATED BY OTHER HARD MONEY LENDERS?
help. We are the bank. We are the decision maker. We are the bank. We are the decision maker.
help you and your company close more loans.
ess your loan.
os at We Approve Loans.com We Approve Loans.com or call 877-353-2233 877-353-2233 .
referral network. Call these sources or advertisers and introduce yourself. Cut out
the article or ad with their name in it and
mail it to them with a short note and an
advertisement from you.
Syndicated radio host Bruce Williams
once said that if you read for an hour a
night on a particular subject for four years,
you will have learned the equivalent of four-year college education. Challenge yourself
to spend at least seven hours a week, or just
1,461 hours in the next four years, pursuing
your degree in mortgage brokering.
Write right
If you don’t like writing or consider yourself
a weak writer, pick up a good book or take
a course in writing. In many cases, writing
is the only effective means to communicate
with prospective borrowers.
One way to promote yourself is to
write articles for newspapers, trade magazines and Web sites. Start with a small
article for something such as your church
bulletin or health-club newsletter. Work
up to a monthly column to newspapers
and periodicals.
Write objectively about the different
products that are available or the trends
you see. Supply the information and become the expert. If you write articles to
answer common client questions, you can
use the articles as marketing tools. Once
you write several articles, you also will
be on your way to letting the world know
that you are a mortgage expert and can
close loans.
Unsure where to start? Here is a year’s
worth of ideas for articles you may be prepared to write:
1. How to get a loan
2. Preparing your home for sale
3. Protecting your excellent credit
4. Unlock the cash in your home
5. Which loan is right for you?
6. How much of a monthly mortgage
payment can you afford?
7. Loans for the self-employed
8. Now could be the time to refinance
9. A mortgage-document checklist
10. How credit scores are determined
11. Getting a loan in the 21st century
12. Tips for buying a new home
Continued on Page 35
DocMagic
Rick Leonard
800-649-1362, ext. 215 • www.DocMagic.Com
• Closing Docs, Initial Disclosures, eDisclosures, Flood Certs
• Choose DocMagic Online (Web version) or
DocMagic For Windows (FREE)
• 15 min set-up • No set-up fee • Compliance for all 50 states
• eMortgage ready, Low cost, Investors prefer DocMagic
RickL@DocMagic.Com • View, Print, Email, or Post docs to Web
FHAEAGLE.COM ........................... $4,500
FHAMINIEAGLE.COM.................. $4,500
AMERIBANKFHA.COM................ $1,999
AMERIBANK-FHA.COM .............. $1,999
AMERICANSETTLEMENTAGENCY.COM
......................................................... $1,999
BESTFHAQUOTES.COM .............. $3,500
BESTSALESPOSITIONS.COM .... $3,500
CHOOSEFHASECURE.COM......... $3,500
FEDFHASECURE.COM ................. $3,500
FHAADVICE.COM ......................... $3,500
FHA-ADVICE.COM........................ $3,500
FHAAPPLY.COM ............................ $3,500
FHA-APPLY.COM .......................... $3,500
FHAAPPLYLIVE.COM ................... $3,500
FHAAPPLYNOW.COM.................. $3,500
FHABANKSONLINE.COM ........... $3,500
FHABENEFIT.COM ........................ $3,500
FHACHOICES.COM....................... $3,500
FHA-CHOICES.COM ..................... $3,500
FHACURE.COM ............................. $3,500
The Best Mortgage Domains In The Business If You Don’t Use Them Yourself Then Invest In Them …
FHADEPOT.COM ...........................$3,500
FHAFAST.COM ..............................$3,500
FHALOANHELP.COM....................$3,500
FHALOCK.COM .............................$4,999
FHAMARKET.COM ....................... $3,500
FHAMARKET.INFO .......................$3,500
FHAMARKET.NET .........................$3,500
FHA-OPTIONS.COM.....................$3,500
FHAOUTLET.COM .........................$3,500
FHAQOUTES.COM........................$4,999
FHA-QOUTES.COM ......................$4,999
FHAQUICK.COM ...........................$3,500
FHA-QUOTES.COM ......................$4,999
FHAQUOTESLIVE.COM ................$3,500
FHAQUOTESONLINE.COM..........$3,500
FHARATELOCK.COM ....................$4,999
FHARATEQOUTES.COM ..............$4,999
FHARATEQUOTE.COM .................$4,999
FHARATEQUOTES.COM ..............$4,999
FHARELIEF.COM ...........................$3,500
FHASAVE.COM .............................$3,500
FHASECURE4U.COM.................... $3,500
FHASECUREAPPLY.COM ............. $3,500
FHASECUREAPPLYNOW.COM ... $3,500
FHASECUREFAST. COM ............... $3,500
FHASECUREI T. COM ..................... $3,500
FHASHOP.COM ............................. $3,500
FHASTARTOVER. COM ................. $3,500
FHAUNIVERSE. COM .................... $3,500
FHA-VALEADS.COM .................... $3,500
FICOCI TY. COM .............................. $4,999
FORCLOSUREGROUP.COM ......... $3,500
GOVFHASECURE. COM ................ $3,500
H4HADVICE. COM ......................... $4,999
H4HAPPLY. COM............................ $4,999
H4HBENEFI T. COM........................ $4,999
H4HHELP. COM .............................. $4,999
LEAD2CASH. COM ........................ $3,500
LEADS1003.COM .......................... $2,999
LENDINGPOSITIONS. COM ......... $3,500
LETSGOFINDI T.COM .................... $3,500
MMAUNITEDFIRST. COM ............ $3,500
OFFICIALFHABANKS.COM ......... $3,500
PREPAIDBROKER. COM ............... $3,500
REVERSELEADSDIRECT. COM .... $3,500
REVERSELENDINGMARKET.COM
......................................................... $3,500
REVERSELENDINGPRO.COM ..... $3,500
REVERSELENDINGSTORE.COM $3,500
REVERSEMTG.US ......................... $3,500
SELLFHA. COM .............................. $3,500
SHOPTOEARNSIGNUP.COM ...... $3,500
UFIRSTALOC. COM........................ $3,500
UNITEDFIRSTALOC. COM ............ $3,500
UNITEDFIRSTHELOC.COM.......... $3,500
UNITEDFIRSTNOW.COM ............ $3,500
UNITEDFIRSTPROGRAM.COM .. $3,500
DOMAINS ON SALE!
Call Today
To Secure Yours –
631-275-2425
Ink-free. Paper-free.
And simply free.
Subscribe at scotsmanguide.com/digitalmagazine
32 Scotsman Guide | Residential |
scotsmanguide.com | August 2009
