« matrix: warehouse lines of credit »
» post your loan: scotsmanguide.com/loanpost » search matrix: scotsmanguide.com/warehouse
1 Size of line: Minimum
2 Size of line: Maximum
3 Personal/corporate/combined net worth requirement: Minimum
4 Annual origination volume: Minimum
5 Willing to train those new to warehouse lending
8 Lien position: 1st
9 Lien position: 2nd
11 FHA / VA
12 Fannie Mae / Freddie Mac
13 HLTV programs
14 Home equity
15 Home improvement
16 Jumbo residential
17 Mixed-use properties
10 11 12 13 14 15 16 17 18
Gateway Bank FSB
NA Y Y
Nation’s top warehouse bank (Federal Savings Bank), early wires, TPOs, quick$ale
NA Y Y
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5 6 7 8 9 10 11 12 13 14 15 16 17 18
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« tools and tips »
By Chik Quintans
Certified mortgage planner
Building Business, 140 Characters at a Time
The key to leveraging the power of Twitter is to provide value
do you like the idea of blogging
but think it requires too much time to
be worth the effort? If so, then consider
turning your attention to Twitter.
In the past year or so, many mortgage
professionals have used Twitter to gain
clients, partners and market share. You
If you’re unsure what Twitter is all
about, think of it as a cross between
blogging and text-messaging. The free
service, which continues to gain popularity, allows you to post updates of 140
characters or fewer — the same limit as
most text messages. To understand
the power of Twitter ( twitter.com), try
searching for other mortgage professionals already using the site.
As you do, you’ll undoubtedly find in-dustry-insiders writing about mortgage
guidelines and legislative changes,
daily rates and terms, underwriting
trends, appraisals, and much more.
Although you might think that means
there’s no point in joining the discussion, nothing could be further from the
truth. In fact, Twitter allows mortgage
brokers to connect with highly defined
niche markets and to associate themselves with issues affecting brokers
and borrowers. It also plays an important role in larger marketing strategies.
Establishing a presence on Twitter
can be a great way to drive traffic to
your company’s Web site. Or for brokers who also have a traditional blog,
Twitter posts are a great way to pick
up new readers. The more people who
visit your Web site and blog — and who
follow you on Twitter — the more likely
you are to earn business from your online efforts.
As you begin to “tweet” — the widely
accepted term for posting on Twitter —
focus on industry-related information.
As you gain followers, you occasionally may be tempted to tweet casual
status updates. Don’t get carried away.
A good rule of thumb is to spend at
least 65 percent of your Twitter time on
posts related to the industry or seeking
new clients, about 25 percent engaging in conversation with others and no
more than 10 percent on casual chat.
Given the state of today’s real estate market, consider posting links
to timely economic releases and new
and impending legislation along with
intelligent opinions about possible effects. One of the highest compliments
you can receive on Twitter occurs when
someone re-tweets one of your posts.
Re-tweets are marked with an “RT,” a
sign that someone saw enough value
in a post to rebroadcast it.
Posting information you independently find to be important plays a
critical role in establishing yourself and
your business on the site, but you also
should seek existing conversations.
This allows people to learn who you are
and how you feel. It also will lead people to follow your posts.
People or businesses that follow
you on Twitter are akin to subscribers.
In turn, by choosing those you follow
carefully, you can involve yourself in the
A couple of great ways to enter
a Twitter conversation are to thank
people for sharing links you find helpful and to post your opinion about a
certain topic using popular hashtags,
which are labels preceded by a pound
sign (#). For example, you can find
general conversations about mortgages by typing “#mortgage” into the
search box on twitter.com. Hashtags
are linked to these search results automatically, too.
By engaging in conversations, you
can build a quality list of followers
more quickly. People want to know
that you’re genuinely interested in the
industry and in helping others. By creating value, sharing your knowledge
and engaging in conversations, you
can establish yourself and your niche.
The idea behind creating an active
and engaging Twitter presence is to
attract clients and develop referral
partnerships. Once you do, you might
find it worthwhile to continue some
of those conversations by phone.
You’ll often find that people you call
react warmly because of the conversations you’ve had in 140-character
While using Twitter, take some time
to decide on the audience you want
to attract. Of course you want to find
new clients. But who else would you
like to become your followers? Your
list might include real estate agents
and media outlets. Once you identify
who it is you’re hoping to reach, tweet
things that affect those groups. The
impact you make will in turn affect the
responses you receive.
As you look to add Twitter to your
marketing strategy, the question of
return on investment will undoubtedly surface. In this case, we’re talking about the investment of time,
as there is no monetary cost to use
Twitter. How much time you dedicate
to the service likely will be directly
proportional to how much you enjoy tweeting and engaging in online
Ultimately, Twitter should be part
of a larger online marketing strategy.
Many people who find you on Twitter will end up plugging your name
or business name into an Internet
search engine. If they find more information about you and your business
on your Web site, blog or other social
networks, they more likely will notice
what you’re doing.
The greater your online presence —
and the more valuable the content you
provide — the more likely your efforts
on Twitter and elsewhere will yield new
referral partners and new clients. •
Chik Quintans is a certified mortgage planner
with Atlas Mortgage in Lynnwood, Wash. He
also is founder and creator of Leverage Strategies, a marketing company for real estate
professionals. Quintans is on the Washington Association of Mortgage Professionals’
Social Media Committee. Visit www.chiks
blog.com. Reach Quintans at (425) 771-2095
or by e-mail at email@example.com.
He’s on Twitter: @chikquintans.