28 | 10 Ways to Maximize
Your Marketing Returns
It’s not always necessary to spend
a lot to spread the word
By Mark Anthony McCray,
First Capital Commercial Finance
30 | How to Win the Web-
Popularity Contest
The ability to harness search engines’
power likely is in your grasp
By John Driscoll,
Organic Sales
32 | Blogging About Industry Events
Knowing how to offer insight and
provide value can set apart your posts
By Rick Grant,
Rick Grant & Associates
19
33 | Lessen RESPA Woes
with the Right Provider
Ensure early accuracy with good title-insurance and settlement partners
By Timothy M. Dwyer,
Entitle Direct Group Inc.
19 | LEAD ARTICLE: The Art of Rehab
Your borrower finds a diamond in the rough — be it a real estate owned property in disrepair
or a candidate for a dream-home rehabilitation project. By guiding this client through the
Federal Housing Administration’s section No. 203(k) rehab program, you can help ease
potential financing woes.
By Cassy Humberger, Inlanta Mortgage
34 | Cut Costs by Going Green
Document-management systems can
help you improve your business and the
environment
By Randall Nachman,
ATLOS LLC
Departments
Articles
34 | To Be or Not to Be Independent
Brokers should consider eight questions
when deciding whether to join a larger
company
By Gary Willis,
iServe Residential Lending LLC
12 | From the Editor
Former National Association of Mortgage
Brokers president sets sights high for
his new group. Plus: In the Past Month
14 | Q&A: Environmental
Protection Agency
How you and your clients could monetize
energy savings. Plus: Valuation Insight
16 | Spotlight: Illinois
Borrowers may receive relief from
foreclosure problems in the Prairie State
CLARIFICATION
Tim Davis now works for The Tim Davis Mortgage Team,
and his e-mail address is timdavisonline@me.com;
his company and contact information changed between
press time and delivery of February’s residential edition
of Scotsman Guide. This updates information on Page
33 of that magazine.
22 | Finding Success
in Short Sales
Closing these often-challenging
deals requires holistic know-how
By Wade Comeaux,
Fay Financial
24 | There’s Still Potential
in the Latino Market
Lender constraints actually could be
beneficial to brokers in this niche
By Tino Diaz,
National Association of Hispanic
Real Estate Professionals
25 | How Analytics Can
Lead to Better Loans
Upfront testing may help brokers focus
on transactions most likely to succeed
By Jim Yeh,
Digital Risk
26 | Looking Beneath
Borrowers’ Information
Corroborating income and tax figures
can keep brokers out of trouble
By Brannan Johnston,
Experian
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Daily news and trends
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