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COMPANY NAME
1 Size of line: Minimum
2 Size of line: Maximum
3 Personal/corporate/combined net worth requirement: Minimum
4 Annual origination volume: Minimum
5 Willing to train those new to warehouse lending
PROGRAM INFO
6 Flow
7 Bulk
8 Lien position: 1st
9 Lien position: 2nd
CONTACT
Gateway Bank FSB
888-210-0002 x4257
www.gatewayfsb.com
Ed McGrath
ed.mcgrath@gatewayfsb.com
NATIONWIDE
PRODUCTS
10 Construction
11 FHA / VA
12 Fannie Mae / Freddie Mac
13 HLTV programs
14 Home equity
15 Home improvement
16 Jumbo residential
17 Mixed-use properties
18 Nonprime
Min
1
Max
2
Min
10 11 12 13 14 15 16
PRODUCTS
11
17 18
2M
30M
NA/1M/NA
120M YYYY
YY
Y
Nation's top warehouse bank (Federal Savings Bank), Quick$ale®, off balance sheet (purchase facility), early wires, TPOs
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Scotsman Guide makes every attempt to ensure the quality of matrix and directory information, which all listed lenders verify or update monthly. Because of the production cycle and dynamic nature of the industry, loan product
terms and availability may not reflect the latest changes. Please contact lenders directly for the most-recent program details. If you believe data is inaccurate or misrepresented, please e-mail: matrixfeedback@scotsmanguide.com.
« tools and tips »
By B.J. Bounds Senior marketing communications specialist Calyx Soft ware
Your LOS Could Be Your Next Marketing Tool o r LO C Y r ext Ma keti o
Check now to see if your loan-origination software has these five options
Marketing is necessary for business growth, though it’s often expensive. To save
money, many mortgage brokers have
relied on methods such as word-of-mouth marketing from past clients or
placing their business cards strategically in Realtors’ offices.
There is so much more you can do
that is budget-conscious and easily
available, however. In fact, you often
can use tools you already have to reach
your marketing goals.
One tool that many brokers don’t
realize they can use in their marketing
efforts is their loan-origination system
(LOS). Many of today’s LOSs can help
you not only originate and process your
current loans but also sustain your
pipeline and grow your business without breaking the bank.
Many LOSs have the following five
features, which can help you in your
marketing efforts.
1. Integration with your Web site:
A recent Ipsos poll found that 66
percent of U.S. adults purchase
something online at least a few
times a year. If potential borrowers
are going online in search of a new
mortgage, will they find you there?
Make sure your Web site explains
your business and gives pertinent
industry information and mortgage-shopping tips. Your site should be a
source for information and provide
tools such as calculators that will
keep clients coming back.
Above all, you can integrate your
Web site with your LOS. This way,
you can ensure that any application
information entered on your Web site
transfers into a new 1003 uniform-
loan-application file in the LOS.
including merge fields, logos, pictures and graphics.
Many LOSs also can import letters and documents from your word-processing program, which enables
you to plug in specific data, such
as loan information or property
“Maintaining your current pipeline is
just as important as seeking new k n w
business n , and you cannot always depend
on referrals from past clients.”
Your LOS can be your source for
all your contacts, including prospects and borrowers. Consider importing all your contacts from your
e-mail software directly into your
LOS database. This will give you
access to the recipients for all your
marketing materials in one place.
Also, by marketing directly from
your LOS, you can track all activities
so you know exactly what went to
which contact and when.
3. Customizable marketing forms and
templates: You often can cus-
tomize and process marketing
templates for functions such as
introductory letters, refinance no-
tifications and post-closing letters
via your LOS. You also could create
new letters in your LOS with word-
processing editing capabilities,
address, anywhere you need them
in the document.
with spam laws, such as the CAN-SPAM Act, so that you don’t get
blacklisted, however.
5. Mailing-label creation: If you have
brochures, postcards or mailers
ready to go, they don’t need to go
to waste. Many LOSs allow you to
print mailing labels. You just need
to select the contacts you wish to
merge from your contact database
and then print the labels to mail the
appropriate material for each group
you select.
Marketing your business is necessary, but it does not have to be cost-prohibitive. Maintaining your current
pipeline is just as important as seeking
new business, and you cannot always
depend on referrals from past clients.
Brokers who use the tools they have
available to them, including within their
LOS, to market their business in their
neighborhoods and on the Internet often will find that they can reach more
clients and prospects effectively and
cost-efficiently. •
B.J. Bounds is the senior marketing communications specialist for Calyx Software.
In addition to media relations and copy writing, Bounds is a contributing author to the
Calyx Software blog, CalyxCorner. She has
more than 10 years’ experience in sales and
corporate marketing with a focus on technology that spans several industries. For more
information on Calyx Software, contact (800)
362-2599, or visit www.calyxsoftware.com or
www.calyxcorner.com.
View this article and more
at scotsmanguide.com
