Contents
32 | Fraud Report Opens
Door to Client Education
By warning clients about common
scams, brokers can educate and aid
By Janine M. Atamian,
Lincoln Appraisal & Settlement Services
36 | Using HAFA to
Promote Short Sales
Want niche clientele? Get to know
this government program
By Wade Comeaux,
Fay Financial
Tools and Tips
38 | Get Hip to Generation Y
The world’s most technologically
advanced consumers deserve
marketing attention
By Missy Zakett,
Western Union Global Business Payments
19
19 | LEAD ARTICLE: Master the 6 Channels of Marketing
From the latest social-media hub to old-school print advertising, it seems more
promotional avenues exist now for your business than ever before. What option is best
for which action? Get to know how each tactic can advance your marketing objectives.
By Chris Jones, City 1st Mortgage Services
38 | 8 Steps to Building
Relationships
Brokers can deliver the personal
touches large retail banks can’t
By Justine Assal,
ACM Financial
42 | Spin a Marketing Web
Take your efforts online to understand
prospects and earn new business
By Peter Harvey,
Intellidyn Corp.
Departments
12 | From the Editor
Is “broker” a dirty word?
Plus: In the Past Month
14 | Q&A: National Association
of Realtors
Group’s vice president of research
discusses the housing market’s future.
Plus: Valuation Insight
16 | Spotlight: Texas
How the Lone Star State’s housing
market stayed stable in crisis
Articles
24 | Making Sense of the
Financial-Reform Bill
Sweeping legislation could start a new era
for mortgage brokers and housing finance
By Richard Smith,
American Acceptance Mortgage Inc.
28 | How to Prep for Call Reports
Expected passage of a reporting rule
may mean more record-keeping for you
By Don DeRespinis,
Charter Oak Lending Group LLC
30 | Rev Your Green-Lending Engine
Knowing sustainable principles will help
you help clients avoid lazy appraisals
By Dakota Gale,
Earth Advantage Institute
44 | Ask Yourself: Who Am I?
Build business by marketing your
personal connections and demographics
By Desirée Patno,
Desirée Patno Enterprises Inc.
44 | Create Transparency,
Build Trust
Calm nervous would-be borrowers
by educating them at every step
By Drew Kessler,
KMG Mortgage Consulting
46 | Your LOS Could Be Your
Next Marketing Tool
Check now to see if your loan-origination
software has these five options
By B.J. Bounds,
Calyx Software
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