« matrix: hard money lenders »
NO TE: Maximum and minimum loan size may not apply to all
property types and/or in all regions and is subject to
change without notice.
BORROWER T YPES
1 Builders, Realtors,
2 Corporations, trusts
and legal entities
3 Estate: Property in
4 Foreign corporation
5 Nonresident alien
6 Owner builder
LOAN T YPE / PURPOSE
7 Blanket loans
9 Construction completion loan
10 Construction, custom (single-family)
11 Foreclosure avoidance loan
12 Notes purchased
13 Remodel/rehab loans
14 Seasoning: None required, non owner occ
15 Seasoning: None required, owner occ
16 Second mortgages/trust deeds
17 Term: Maximum loan term in years
18 Third or fourth mortgages/trust deeds
PROPERT Y TYPES
28 Land: Purchase of
29 Log home
30 Mobile home with
31 Non-owner < 5 units:
Zoned other than
32 Rural property:
33 Second dwelling on
single tax lot
19 Berm homes
21 Condo: High-rise
22 Condo: Portfolio/unacceptable to
Fannie Mae/Freddie Mac, NOO
23 Condo: Portfolio/unacceptable
to Fannie Mae/Freddie Mac, OO
24 Condo: With only 2-3 units
25 Dome home
26 Historical building/home
Westar Funding Inc.
none 1.5M Y Y Y Y Y Y
ID OR WA
Windstone Mortgage Corp.
Lending on Southern California property preferred
Specializing in CA rehab/investor loans, 2nd homes, rentals, OO, multi units, office and commercial. Same-day underwriting, 7-day closings.
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Scotsman Guide makes every attempt to ensure the quality of matrix and directory information, which all listed lenders verify or update monthly. Because of the production cycle and dynamic nature of the industry, loan product
terms and availability may not reflect the latest changes. Please contact lenders directly for the most-recent program details. If you believe data is inaccurate or misrepresented, please e-mail: firstname.lastname@example.org.
« tools & tips »
By Bliss Sawyer
Mortgage Marketing Strategies
Continued survival requires discipline and a strategy for success
;y now, you realize our industry has gone through an evolu- tion. The tough have survived.
Thankfully, you’re one of them. But understand this: Your competition may
have dwindled, but your fellow survivors are really good.
So how can you compete? More important, how can you win?
1. Work hard
2. Become an expert
3. Strengthen relationships
These three steps are simple, indeed.
But they’re not easy.
Working hard doesn’t always mean
working more hours. What it really
means is working more effectively.
This includes completing the important tasks of marketing and networking while balancing the rest of
Have you ever asked yourself why
some loan originators consistently
close 10 or more loans a month and
others close only two while working the
same number of hours?
The difference is time management,
including choosing activities with the
Look at where you spend your time.
Consistently make it a point to work on
high-producing activities that improve
your business. Stop doing the activities
that waste time or accomplish little.
Highly successful loan originators
Become an expert
Most people value knowledge and
want to associate with those who know
more than they do. To stand out in the
mortgage industry, you must never
stop learning. Constant changes require constant education.
Know your loan guidelines and work
on understanding what underwriters
seek. Stay on top of market and inter-est-rate news.
Also, look for opportunities to share
your knowledge with others. This can
be as simple as sending e-mails about
loan guidelines or market changes to
real estate agents. Or it can be as involved as putting together first-time
You must be active and aggressive in
your marketing and networking.
What organizations do you belong
to? Are you an active member? Do you
seek leadership opportunities?
You may be involved with industry
groups, but consider some other options as well. This includes Realtor
associations and chambers of commerce. Both provide ways to increase
your visibility and grow your network.
The greater the number of people that
know who you are and what you do,
the greater your chances of continuing
Be social every time you get the opportunity. This includes online and in
person. Social media outlets have become an integral part of today’s business world. If you aren’t comfortable
with this, consider hiring someone with
social media savvy.
Introduce yourself to people whenever you can, and look for ways to help
others be successful. When you become a connector and problem-solver,
people will want to help you in return.
The more friends you have, the better
off you are and the more likely you are to
find business where you least expect it.
Make friends and loans will follow.
• • •
As you continue your mortgage career,
take a minute to enjoy being one of the
survivors. Your efforts have paid off,
but you shouldn’t count on the past to
propel you forward. Remember, your
competitors also have survived.
Bliss Sawyer, president of Mortgage Marketing Strategies, is a nationally recognized
coach, trainer and speaker. She specializes
in relationship-based marketing strategies
for mortgage professionals. Reach her at
(806) 577-3937 or Bliss@BlissSawyer.com.
Visit her website at BlissSawyer.com.