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By chip poli
Ceo
poli Mortgage group inc.
5 Ways to Grow Your Business with Facebook
Social media can be a valuable marketing tool — if used correctly
Marketing through social media is essential in any industry, and the mortgage industry is
no exception. Brokers and originators
who do not engage in Facebook, for instance — or use it incorrectly — are opting out of an important conversation
that will continue regardless of their
lack of participation.
This puts businesses that don’t use
social media at a disadvantage against
their competitors. consider the following tips to use Facebook as an effective
marketing tool for your business:
1. post relevant information. It’s ac-
ceptable to post facts about your
company or even a link to your
cEO’s blog, but be sure to also post
other useful information related to
the mortgage industry in general.
a company that only promotes it-
self can be off-putting to fans and
may encourage users to “unlike”
the company’s Facebook page. To
engage your fans in a way that they
find relevant and informative, you
should post only one self-promoting
update each week.
4. Make use of facebook advertising.
Facebook’s highly customizable advertising options can help brokers
and originators target very specific
demographics with ad campaigns.
a target market can be based on almost any information provided by
Facebook users, such as age, location, gender, education and profession. If a campaign is optimized correctly and equipped with creative
copy, $100 of marketing can effectively reach thousands of users in
just one week.
5. include your facebook url in all of
your company’s marketing collateral.
Once your company’s page reaches
25 fans, you’ll be given a UrL that’s
short and easy to remember. It’s important to promote your Facebook
address whenever possible to ensure that potential clients can find
you easily. Your business also will
convey a savvier image if people see
that your marketing platform extends
into social media.
While growing your Facebook page,
remember that each and every fan is
valuable. When you initially launch your
page, you’re bound to see a large amount
of growth in a short period of time as
employees become fans and encourage
their family and friends to do the same.
Try not to get discouraged once this
initial interest subsides. Instead, focus
on how valuable your current fans
are, considering that they’ve basically
chosen to give you their attention. With
this in mind, they’re bound to read your
information and forward what grabs
their interest to their own networks. •
chip poli, cEO of Poli Mortgage Group Inc.,
has 20 years of broad-based experience in
the mortgage and real estate industries. his
expertise includes management of highly
successful loan originators and sales teams,
real estate sales, recruitment and leadership
abilities. Poli Mortgage Group Inc. has more
than 100 staff members and writes more
than $1 billion in loans annually. reach Poli
at (781) 801-1400. Visit polimortgage.com.
