Showing that you understand how
momentous it is to secure a mortgage will increase your appeal.
• communication: Being able to communicate on a level that a buyer
can understand is invaluable. You
should be able to explain qualifications and policies without relying on
financial jargon that may be difficult
for clients to understand. Beyond
effectively conveying information,
remember that your customers will
appreciate a good listener who
hears their needs and effectively
acts on them.
« BRANDING continued from page 74
by chip poli “Turning Equity Into an Income Stream,” February 2013 “The Importance of Being Educated,” November 2012 “ 3 Creative Networking Tips,” September 2012 “ 5 Ways to Grow Your Business with Facebook,” March 2012
View these articles and
more at scotsmanguide.com.
• efficiency: The process of getting a
mortgage can be arduous. The last
thing a buyer wants is to be waiting
on pins and needles to hear from
you. When clients contact you, get
back to them quickly, even if it’s only
to say that you’re working on their
file. A speedy delivery on inquiries
always will work in your favor; promise a little but deliver a lot.
• credentials: It can never hurt to have
good standing with professional
industry organizations like NAMB
— The Association of Mortgage
professionals or your local cham-
ber of commerce. Some buyers will
choose a broker based in part on
industry credentials, so you should
keep in mind that these associations
carry weight with prospective clients.
2. Adapt. As the industry changes,
evolve with it so that your message continues to be relevant. As
the world advances electronically,
you’re going to have to adjust accordingly to keep up.
3. investigate. Keep up with the image you’re projecting by regularly
using online alerts and other tools
that monitor content on blogs, discussion boards and social media.
Don’t forget to keep your ear to the
ground with your industry contacts
to ensure that you are still broadcasting the message that you want
4. engage. You should keep up your
brand image by actively perpetuating it. participate in personal and
online discussions to reinforce what
makes your brand special. Keep
building the relationships on which
your brand relies.
Creating and maintaining a personal
brand has never been more important
than it is today. With the digital age
driving the way people work and
communicate, your clear and unique
message — and your ability to deliver
on that message — is the foundation
for your success in the mortgage
industry. With an abundance of online
resources at your fingertips, it has
never been easier to find the guidance
you need to create your personal
brand and the tools you need to
deliver it. •
Cobalt Mortgage is currently licensed throughout the
western United States, with substantial expansion
under way. As we establish our presence in new
markets, we make a point of becoming part of the
local communities we serve.
Branch o;ces in 9 states
Licensed in 17 states
We are unique in our ability to extend all the mortgage products you’d expect from a large lender or nationwide bank,
but with the personal attention you appreciate when working with a local business.
www.cobaltmortgage.com | 877.220.4663
© 2013 Cobalt Mortgage, Inc., 11255 Kirkland Way, Suite 100, Kirkland, WA 98033. Toll Free: (877) 220-4663; Fax: (425) 605-3199. NMLS Unique Identifier: 35653. Arizona Mortgage Banker License #0909801. Licensed by the Department of Corporations under the California Residential Mortgage Lending Act #4130455. Licensed by the
Colorado Department of Regulatory Agencies in Colorado state. Idaho Mortgage Broker/Lender License #MBL-5220. Indiana Mortgage Lending License #17900. Louisiana Residential Mortgage Lending License #35653. Montana Mortgage Lender License #35653. Nebraska Mortgage Banker License #35653. Nevada Mortgage Banker
#3723, Nevada Mortgage Broker #3725. New Mexico Mortgage Loan Company License #03587. Ohio Mortgage Broker Act Mortgage Banker Exemption MBMB.850154.000. Oklahoma Mortgage Broker License #MB002202. Oregon Mortgage Lender License #ML-2991. Texas SML Mortgage Banker Registration. Utah-DRE #8220471.
Washington Consumer Loan License #520-CL-48866. Wyoming Mortgage Lender/Broker License #2315. Ticket #2012082410000613