By Jim Jumpe
Senior vice president and chief marketing officer
Arch Mortgage Insurance Co.
99 Scotsman Guide Residential Edition | ScotsmanGuide.com | April 2017
Getting millennials back on track requires affordability and education
The United States entered 2017 with an economy still sluggish in the aftermath
of the largest recession in decades and business outlooks reflecting uncertainty
about the direction the new presidential administration might take. One thing
remains clear, however. The economy’s future health depends most of all on the
behavior of the largest generation in American history: Millennials.
This generation’s consumption patterns have been analyzed by every business
sector, but for many traditional industries the resulting conclusions are not
comforting. Millennials are less likely than previous generations to own cars, to
get married and, especially, to purchase homes — the traditional milestones
by which American consumers measure personal success. But that is exactly
what is needed to revitalize the U.S. economy.
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