OF YOUR PIPELINE
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Never miss an important date or lose track
of a file’s progress again.
Morpipe’s powerful, intuitive software makes it easy.
Pipeline Management: No more spreadsheets, yellow pads
or sticky notes. Track key dates and data with at-a-glance ease.
Milestone Updates: Borrowers are automatically alerted as
soon as their status changes, saving you time and keeping your
clients in the know.
Customizable Interface: MorPipe’s dynamic system allows you
to customize key metrics that best fit your organization and team.
Dynamic Vault: All funded files are automatically archived into a
dynamic, searchable database so you can search fundings based
on Month, Rate, Program, Term and other customizable metrics.
Easily find those clients ripe for a refinance or program change.
process” and references to loan files being characterized as assemblies of validated data. These terms
might have been viewed as negative concepts in the
past because they carried overtones of rigid objectivism, but they are the foundation of success for future
Many market-leading investments in technology over
the past 12 months have been based on manufacturing-related concepts and designs. The key is that they
involve active participation by the borrower in a controlled, simplified and efficient module. This approach
allows the originator or the borrower to assist in
“manufacturing” their own loan in an efficient and
compliant environment. As mentioned earlier, this is
achieved through portals and integrations with trusted
third-party source partners.
From a competitive advantage perspective, it is not
enough to stay updated on technology. Gathering
customer feedback regarding that technology through
surveys and active communication also is a must. It is
essential to maintain a constant focus on the customer
experience and the continuous improvement of
Previously, delays related to items such as missing
signatures or pages of a document could delay the
mortgage process for days because the communication process between lenders, originators and borrowers was somewhat siloed. Those lenders that provide
proactive communication in combination with the
ability for originators and borrowers to track loan processing and complete tasks through multiple channels
can offset delays, increase efficiencies and, most
importantly, significantly decrease critical cycle times
in the process.
Industry technology providers also have become
more adept at interpreting regulations and building
related communication workflows into loan-processing software. Today, the key value propositions for success in the mortgage industry are control,
simplicity and efficiency. Technology facilitates transparency and increases communication, making these a
Shaping future lending
Successful innovations in other industries can provide
a roadmap for the future of mortgage lending. In fact,
paying close attention to how these new technologies
may be adapted or applied to the mortgage sector has
become a best practice for leaders in the mortgage
industry. Lenders need to anticipate market trends and
take steps toward building competitive advantages.
More and more we hear terms like “manufacturing
pre-staged rollouts, lenders can adjust requirements
throughout the implementation process to reflect
valuable input gained from their customer base dur-
ing quality control.
n n n
To be the premium provider in an era driven by
demands from regulatory compliance and customer
experience, lenders should think first about the borrower experience and clarity of process and then
drive their solutions from those horizons. It’s all about
how regulations are understood, managed and then
explained to consumers.
Technology is an exciting reality leading a paradigm
shift toward increased transparency, quality and efficiency in mortgage origination process. Lenders must
embrace it, engage with it and innovate along with
it — even push its boundaries — to both thrive and
eclipse expectations in a customer-centric environment. Originators must be aware of which lenders are
leading the charge because, ultimately, it impacts their
clients — the borrowers. n
<< Lending continued from Page 140 “Today, the key value propositions for success
in the mortgage industry are control,
simplicity and efficiency.”