Although social media may be the
most impactful method of branding
yourself, conventional advertising is
still key to being a successful loan originator. Videos, digital-media ads, print
ads in magazines and newsletters, flyers, billboards, radio and television ads
all should be accessible to help you
build your business.
Many companies already have databases with preapproved, compliant
and easily individualized marketing
templates that can be designed around
your brand and your target market.
using creatively designed co-branded
flyers intended to capture a variety of
audiences, a.k.a. your online “friends.”
A good company also will provide sup-
port to help you better understand
each social media platform — how
they can benefit you and your brand —
and assist in deciding which best suits
you and your business plan.
Facebook, Twitter, Instagram and
LinkedIn are excellent platforms to sell
your brand. Optimize your potential
and use these platforms to their fullest
extent to advertise you, your success
and your company — and to interact
with real estate agents, vendors and
borrowers. People want to know what
you do and how you do it, and social
media is a perfect way to advertise
Some mortgage companies also may
provide a specific advertising budget
to each originator to offset costs.
At some point in your career, you
may be required to share the cost as
your advertising expenses increase,
but many companies typically provide
a specified budget to reduce the financial burden. Find the type of advertising that suits you and your brand, and
use everything your company offers to
increase the number of loans you close.
Another key to your professional success is having the best technology
available to you in the mortgage industry. Top-producing mortgage companies typically are aware of this and try
to stay up to date on the latest in technological advances.
An incredibly effective tech item to
look for in a company is whether they
have a quality and user-friendly customer relationship management, or
CRM, system in place. A good CRM
allows originators to send auto-generated e-mails to keep clients informed about the loan process. The
right system enables originators to
main-tain communication with borrowers while staying in compliance.
Communication is key in the mortgage industry, and having the technology to back it up can make a significant
difference in generating leads, as well
as in developing and maintaining
lasting relationships with borrowers,
Realtors and other important referral
n n n
There are many ways to enhance your
career and launch yourself into success.
Choosing the best mortgage company
that fits your personality and your
business plan is vital. By doing your
research, asking the important questions and making sure the company
you choose will provide you with all
the tools necessary, you will ensure
your own success. n
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