Outgrowing your current company? Not getting the support you need? If your platform
has let you down, or if you’re ready to take your branch to the next level, let’s talk.
CrossCountry Mortgage, Inc. is aggressively expanding — adding driven, knowledgeable
branches across our nationwide footprint. Discover why high-producing branch
managers and loan originators are making the move to CrossCountry Mortgage, Inc.
RETAIL BRANCHING OPPORTUNITIES
WHY JOIN CROSSCOUNTRY MORTGAGE, INC.?
■ Dedicated branch support team
■ Customized onboarding/transition plan
■ Licensed in all 50 states
■ Traditional and niche lending programs
■ In-house underwriting
■ FNMA/FHLMC/GNMA agency approvals
■ Conditional loan approval on TBD properties
■ 21-day close platform
■ National brand and marketing platform
■ Marketing Services Agreement support
■ Real-time accounting and reporting
■ Corporate training and HR support
■ Integrated technology platforms
■ Competitive compensation and benefits
volume ■ profit ■ service ■ guidance ■ support ■ stability ■ opportunity
CrossCountry Mortgage, Inc. ■ 6850 Miller Road, Brecksville, OH 44141
NMLS3029 ( www.nmlsconsumeraccess.org). ■ For licensed mortgage professionals only.
with a company, so if you have negative reviews or no reviews at all, you
will be at a big disadvantage in getting
new clients. The same holds true for
any online or offline marketing you do
When someone sees or hears your
ad, there is a high likelihood they will
-Even potential clients who are given
warm referrals to your company will
check out your online reputation.
Here is how that works: Let’s say two
friends meet for lunch, and one friend
asks the other to recommend a mort-
gage company because she wants to
refinance. The referring friend men-
tions your company by name, but
doesn’t remember your phone number
or e-mail address. So, this prospective
new client goes online and searches for
your company name and city — exactly
as described earlier — and sees what
everyone is saying about you. She then
forms an opinion on whether or not
she wants to work with you from that
search, even though she had a warm
Even with a warm referral, people still
Straight to video
want to validate the decision to work
remember your company name, but
not your phone number or contact
information. So, what do they do? They
search online, once again revealing
your company’s reviews and reputation,
which influences whether or not they
will contact you.
So, what is the best way to market
your reputation? One of the most cost-effective and powerful methods to market your reputation is through video.
Creating a new video each month that
showcases a great review from a new
client is a great strategy. Share the
video on your social media, e-mail it to
prospective clients and add it to a testimonial section on your website.
The video can be something as simple as putting the review in a Power-Point slide, recording it and adding
some music to it. If your marketing budget allows, get a professional spokes-person to showcase the review for you
with your office in the background.
Generally, 30 seconds to one minute is
a good length for the video.
According to a 2016 consumer survey,
84 percent of consumers trust online
reviews as highly as recommendations
from friends and family. In addition,
74 percent of those surveyed said they
trust local businesses more if they have
positive reviews. And remember, even
with a recommendation from a friend,
people will check out your reputation
and form their own opinions based on
your online reviews.
n n n
If you currently have negative reviews
and are spending money to market
your business, you really are only marketing your bad reputation. If you have
no reviews, people can’t form any opinion about you and won’t know what to
Before you spend money on any form
of marketing, allocate money to building and marketing a positive, dominating reputation for your company.
You will be shocked at the results that
reputation marketing alone will bring,
and equally shocked by how all of your
other marketing efforts will start to
pay off. n
<< Reviews continued from Page 70 “Even with a warm referral, people still
want to validate the decision to work
with a company.”