According to Realtor.com, 52 percent of mortgage borrowers in 2017 will be
first-time homebuyers, and 61 percent of those will be under the age of 35.
This is exciting news about millennial homebuyers — who have been delaying
purchasing — which will provide great opportunities for those originators
who can understand and reach this expanding market.
The first step to reaching the millennial market is to understand the
challenges, questions and needs that have kept them standing on the
sidelines. Only then can you design an action plan to help educate
them and move them off that wall.
By Ginger Bell
Educating young homebuyers
Senior vice president of eLearning
Photo illustration by Paula Douglass
may be the best way to reach this market