There are several options for shooting good video today, including
digital cameras, mobile phones, tablets and even computers. When
shooting, be aware of noise that may decrease your audio quality, and
keep your background uncluttered and relevant. You may even want
to purchase a green screen or white screen to provide a clean slate for
including your logo and call-outs.
Once you shoot some footage, you will need video-editing software
to put it all together. Camtasia is easy to use, reasonably priced and
includes easy-to-follow instructions. Adobe Premier offers more editing
capabilities, but has a longer learning curve and options you may not
need. You can get audio music to add to your videos at sites like Audio-Blocks, as well as stock photos at iStock, Getty Images, etc.
Keep your videos about three to five minutes long, and be sure to
add an introductory header and ending. Don’t go for a long intro.
Keep it short and sweet, and get to your content in order to hold
your audience’s attention.
Once you have your content, you need to get eyes on it. YouTube,
webinars and knowledge centers are all excellent delivery methods.
Use YouTube for all of your “Establishing Yourself as the Expert” and
“Sharing Stories” videos. Basically, use YouTube for any videos you
want found by potential clients. Your YouTube plan should be for your
business-building activity and social media strategy.
Begin by creating a You Tube page and categories where you will post
your videos. Get on a regular schedule for posting every week. You can
embed your videos onto your blog if you have one and, of course,
include them in your social media strategy. You can increase your search
ranking on YouTube by adding closed captioning to your videos.
You Tube is focusing on this area, so when you add this free option to
your videos, you can increase your likelihood of showing up in a search.
There are several webinar-hosting sites. The best-known may be
GoToWebinar, but consider using some newer technologies like
WebinarJam, Zoom and Tovuti. WebinarJam offers software where you
simply upload a recorded video and it becomes an automated webinar. This is cool technology but it needs someone who knows how to
save an MP4 file onto Amazon Drive and embed H TML code.
If you want to truly position yourself as the expert and build your
business in the millennial market, however, you must create an online
knowledge center. Millennials like learning and they have probably completed a course or two online, so offering them a place where they go
to find information on loan programs, processes and more will showcase
you as the true expert.
There are many options out there for creating your own knowledge
center, including LearnDash, which is a WordPress plug-in; Kajabi, which
is an online course-management system; and Tovuti, which offers a
complete social-learning platform to truly build an online presence and
house all of your training.
Creating education for millennials does not have to be complicated.
Those originators who embrace using education as a part of their marketing and branding plan will see results in a relatively short period of
time. It’s worth an investment of your time to create your plan and help
educate the millennial market on the benefits of homeownership. ■
Ginger Bell is senior vice president of eLearning at Morf
Media. A renowned education specialist in the mortgage-banking industry, Bell works with education partners
to develop an industry-first digital compliance training
system for the mobile workforce. She is also the best-selling author of
“Cracking the Success Code.” Morf Learning delivers interactive and
engaging compliance training with patented technologies that speed
learning and personalize rewards. For more, visit morflearning.com.
Reach Bell at firstname.lastname@example.org.
“If you want to truly position yourself as an expert …
you must create an online
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