Outgrowing your current company? Not getting the support you need? If your platform
has let you down, or if you’re ready to take your branch to the next level, let’s talk.
CrossCountry Mortgage, Inc. is aggressively expanding — adding driven, knowledgeable
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managers and loan originators are making the move to CrossCountry Mortgage, Inc.
RETAIL BRANCHING OPPORTUNITIES
WHY JOIN CROSSCOUNTRY MORTGAGE, INC.?
■ Dedicated branch support team
■ Customized onboarding/transition plan
■ Licensed in all 50 states
■ Traditional and niche lending programs
■ In-house underwriting
■ FNMA/FHLMC/GNMA agency approvals
■ Conditional loan approval on TBD properties
■ 21-day close platform
■ National brand and marketing platform
■ Marketing Services Agreement support
■ Real-time accounting and reporting
■ Corporate training and HR support
■ Integrated technology platforms
■ Competitive compensation and benefits
volume ■ profit ■ service ■ guidance ■ support ■ stability ■ opportunity
CrossCountry Mortgage, Inc. ■ 6850 Miller Road, Brecksville, OH 44141
NMLS3029 ( www.nmlsconsumeraccess.org). ■ For licensed mortgage professionals only.
<< Relationships continued from Page 76 “The internet offers new opportunities for
businesses to sort through the traffic, find
the right people to target and turn them
activity and interests. Again, this is not
something you can learn overnight.
E-mail marketing strategies are being
updated and perfected on a daily basis,
and the automations can be complicated and difficult to manage. Adding
someone with experience in this area
to your team will prove beneficial for
There is much more to marketing today
than commercials and billboards. The
internet offers new opportunities for
businesses to sort through the traffic,
find the right people to target and turn
them into customers.
With the help of social media, e-mail
marketing and organic SEO, you can
see exactly who you are targeting and
which leads turn into customers and
which ones do not. There also are many
ways to retarget potential customers
who have expressed interest, but have
not made the final step to becoming a
It is not enough for customers to
know your name anymore. You need to
create multiple touch points with borrowers to establish trust and reliability.
Relationship building is an important
aspect of online marketing, and it is a
strategy that is much more effective
Think of it like making friends. Once
you meet someone that you would
like to be friends with, the friendship
won’t blossom on its own. You need to
put in the effort by sending text messages, talking on the phone, meeting
for coffee, going out for dinner, etc.
These are all touch points you need to
make with the individual to establish
a friendship and build a relationship.
The same goes for online marketing.
It’s not just about selling. It’s about
building a relationship with your customers, and the internet makes building relationships easier than ever. ■
You can do that by installing an
e-mail capture widget onto your website, which can be found for free online.
Before people hand over their e-mail
address to you, however, you will need
to give them an incentive. Start by writing some kind of content such as an
e-book and convert it into a pdf. Invite
your visitors to sign up with their e-mail
address to receive the content. Once
you have your e-mail addresses, you’re
Next, you should sign up for some
sort of customer-relationship manage-
ment (CRM) software, such as Active
Campaign, MailChimp or Rejoiner. You
can then import the captured e-mail
addresses into the software and develop
an automated-marketing campaign
that will send regular e-mails to your
Those e-mails can be specifically
targeted to each lead based on their