2017 was the year of mortgage technology
Another year is in the books, which means once again it is time for our readers to take stock of their production
numbers and submit their data for our annual rankings of the nation’s top producers. The submission window
for Top Originators 2017 opens on Jan. 3 and closes Jan. 31. If you want to be considered for any of our nine
ranking categories, go to scotsmanguide.com/ TOList today and submit your info.
In addition, all verified entrants for Top Originators will be considered for a separate set of rankings, Best Mortgage
Professionals. These additional rankings are based on the number of closed loans per state. Best Mortgage
Professionals will appear on Ask a Lender ( askalender.com), a new consumer-facing
platform created by the team of Scotsman Guide Media.
If 2017 taught the industry anything, it is that an online presence will be essential to
residential mortgage originators. With purchase loans once again driving production
numbers, originators must find new ways to market their services to potential
homebuyers, which means going online because, more and more, that is where
borrowers are looking for mortgages.
In fact, this month, we offer a trio of articles about new technologies that can help
originators and mortgage companies locate and reach borrowers online more
effectively. For an introduction to robotic process automation (RPA), which promises
to reduce costs and improve customer service via online channels, turn to Page 73
to read the article by Russ Gould of Kofax. Next read the article by Gabe Minton of
Guild Mortgage, which dives further into how AI (artificial intelligence software) can
give originators more time for selling by automating drudge work. Minton’s article
is on Page 86. Finally, flip to Page 104 to read what Debbie Hoffman of Symmetry
Blockchain Advisors LLC and law student Alexandria Decatur have to say about how
AI digital originators will impact the industry.
In addition, we have two articles this month that discuss strategies for grabbing the attention of online
borrowers. Lauren Grove of Inlanta Mortgage Inc., presents three New Year’s resolutions originators should
make this year to increase their social media presence. Grove’s article begins on Page 61. For a more traditional
view of reaching online borrowers, turn to Page 138, where Dennis Black of Dennis Black and Associates provides
tips for strengthening relationships with Realtor partners when working with online borrowers.
Although it seems like many issues lately have been dominated by discussions of technology and online
marketing, our focus this month is on hard money loans. Our lead story, written by Robert Greenberg of Patch
of Land, provides a primer on hard money lending sources for originators looking to land residential investor
clients — including, of course, an online option. Greenberg’s article begins on Page 37. Then, on Page 56, Houtan
Hormozian of Crestico Inc. takes a hard look at the facts that originators need to know about hard money loans
before offering them as an option to their borrowers.
There is plenty more content within this issue, including an article on Page 81 by Terri Buckman of Finance
of America Mortgage LLC about a new trend in non-delegated correspondence lending that could open up
opportunities in 2018. Stay with us throughout the year to read about new technologies and new ways to
build your business. And don’t forget to submit your data for Top Originators 2017. There is no better way to
differentiate yourself from the competition.
From the Editor
By Will McDermott
Will McDermott is editor of Scotsman Guide Residential Edition.
Reach him at (800) 297-6061 or firstname.lastname@example.org.