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New Year’s resolutions are set by 45 percent of Americans each year, according to History.com. The most popular goals involve losing weight, getting
organized, and spending less money. Research also shows only 8 percent of
people who set resolutions actually achieve their goals.
Why is this? The most likely reason is that the goals people set are too
broad and unattainable. A recent Forbes article states that people who
successfully carry out their new year’s resolutions do so not through
willpower, but through using SMART goals — goals that are specific,
measurable, achievable, relevant and time-bound.
As a mortgage originator, you likely already have a competitive drive,
a “goal-getter” mentality, and a strong purpose behind why you do what
you do. Perhaps you already have a list of goals in mind for the New Year
regarding the number of new Realtor partnerships you’d like to build or the
number of loans you’d like to close each month.
These are important goals, but are they SMART? Why not try setting a
different kind of resolution this year that allows you to focus on building
and maintaining the important relationships that keep you connected to
your clients and Realtor partners? If you’re looking to better yourself and
your business in 2018, your top resolutions should focus heavily on social
media because the impact you make on social channels and your online
Let’s look at three SMART social media goals you can make this year.
Promote online reviews
The first step in making your online presence matter is to convert your current
customers into your biggest fans. The relationship between originators and
borrowers is strong. You are, after all, helping your clients achieve one of the
biggest dreams of their lives, and they have, if you did your job well, placed
their personal trust in your expertise. If you have achieved that special, strong
relationship with your borrowers, market it.
In today’s world, social media is a major presence and online reviews
have power. Therefore, if you’ve provided good service to a client and have
done so proudly, do not hesitate to ask that client to write a quick review
for you on Google, Facebook, Yelp, or any other review site you use. It is
almost certain that a positive experience will generate a positive
review that could ultimately bring business through your door when that
experience gets shared online.
This phenomenon is known as “social proof,” or the concept that a peer
will adopt the actions of others in an attempt to mirror the exact situation.
Social proof can be even more critical when it comes to completing
perhaps the biggest purchase of person’s life, and that proof can work in your
favor by showcasing others who have successfully gone through the
process working with you.