CEO, Ross Mortgage Corp.
By Tim Ross
Illustration by Dennis Wunsch
Niche-lending products help create a brighter referral future
When your value proposition is no longer
as effective as it once was, it can make
it more difficult to stand out from the
competition, establish a real connection
with borrowers and referral partners, and
communicate your value in the overall
market. It may be time to try to shine
a little brighter by choosing a niche. >>
In today’s competitive mortgage market, it
seems that an overabundance of originators
rely on the same old, stale sales propositions.
There is nothing inherently wrong with
sticking to tried-and-true methods, unless
the traditional levers originators have
manipulated are no longer getting the same
response from clients.