When sending any e-mail, it is important to think of it as marketing material and not just
a form of quick communication. Every e-mail you send to someone is an opportunity
to market your services to them, so don’t waste it by using just a standard signature
line with your name, address, company name, contact numbers and NMLS number.
Instead, kick your e-mails into overdrive by hyperlinking each of those elements to your
professional website, company website or any other URL you would like recipients to
visit. These links could include your blog, social media pages, a YouTube video you
have produced, or any other online marketing piece you want to promote.
Get full marketing potential out of
your e-mail with one simple trick
By Nathan Rufty
Mortgage coach and trainer
Mortgage Marketing Pros
Photo illustration by
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