Outgrowing your current company? Not getting the support you need? If your platform
has let you down, or if you’re ready to take your branch to the next level, let’s talk.
CrossCountry Mortgage, Inc. is aggressively expanding — adding driven, knowledgeable
branches across our nationwide footprint. Discover why high-producing branch
managers and loan originators are making the move to CrossCountry Mortgage, Inc.
RETAIL BRANCHING OPPORTUNITIES
WHY JOIN CROSSCOUNTRY MORTGAGE, INC.?
■ Dedicated branch support team
■ Customized onboarding/transition plan
■ Licensed in all 50 states
■ Traditional and niche lending programs
■ In-house underwriting
■ FNMA/FHLMC/GNMA agency approvals
■ Conditional loan approval on TBD properties
■ 21-day close platform
■ National brand and marketing platform
■ Marketing Services Agreement support
■ Real-time accounting and reporting
■ Corporate training and HR support
■ Integrated technology platforms
■ Competitive compensation and benefits
volume ■ profit ■ service ■ guidance ■ support ■ stability ■ opportunity
CrossCountry Mortgage, Inc. ■ 6850 Miller Road, Brecksville, OH 44141
NMLS3029 ( www.nmlsconsumeraccess.org). ■ For licensed mortgage professionals only.
<< eLending continued from Page 114
In this case, originators should know
they need to communicate every three
days instead of four, via phone instead
of e-mail — with a text message first to
ask what time the borrower is available
to chat. The borrower needs more reg-
ular high-touch communication, which
automation to make the journey as
personalized to the borrower’s needs
as possible. The real opportunity of a
digital mortgage is that it can free up
originators from having to spend time
on process and paperwork so they
can focus more attention on building
and nurturing relationships with their
Maybe a millennial-aged first-time
borrower is nervous about making
such a large purchase, for example.
First-time borrowers typically require
more hand-holding because they don’t
know what to expect. While an origina-
tor may not have data on that particu-
lar millennial borrower, it is possible to
predict, based on data from prior first-
time millennial borrowers, what the
cadence of communication should be.
will result in a more effective experi-
ence. This is intelligent automation.
Of course, at the end of the process, the
goal is to fund a loan. But even though
the digital mortgage may conclude for
one loan, the data in that loan can be
the catalyst to begin the digital journey
for the next.
Having data provides no value unless
it can be both accessed and leveraged.
Some lenders and mortgage companies
want application interfaces that provide
access to this data. Other companies
have data scientists and business analysts to evaluate the data for them.
A good data analyst can cut this data
in meaningful ways to understand how
to shift marketing dollars, what products are performing, where originators
can compete better from a rate-lock
perspective, or where applications fall
out. All of this information can help
originators sell more loans.
But the real value is taking this data
and applying machine learning to it.
A system that can automatically and
continually learn from every borrower
that comes through the company and
every service that gets ordered can inform ways to lower costs, increase pull-through rates, improve funding time
and help originators find their next
n n n
Although many in the industry define
a digital mortgage as one component
of the entire process, there is a much
larger opportunity to improve the
entire experience for lenders, originators, homebuyers and the entire mortgage industry. These digital mortgage
technologies and capabilities are available in the mortgage industry today.
Originators who use them to their
fullest potential will be able to focus on
high-value activities, such as growing
their business and delivering personalized service to borrowers. n
“The borrower needs more regular high-
touch communication, which will result
in a more effective experience. This is