18 | From the Editor
Tax changes may require marketing changes.
20 | Featured Top Originator
Lauren Maxwell of American Eagle Mortgage learned
from working in the trenches.
22 | Q&A: Independent Community Bankers
Ron Haynie says community banks are returning to the
24 | News Roundup
Catch up on recent issues and trends in the
28 | DataDecoded
Some foreclosure auctions put money in a
30 | Spotlight: Florida
The Sunshine State’s future is bright.
32 | Commercial Highlights
Check out what’s happening in this month’s
Scotsman Guide Commercial Edition.
178 | BackSpace
New tax law is expected to change homebuying behavior.
Volume 25: Issue 3
37 | Cultivate a Direct Mail Strategy
Data-driven, one-to-one marketing can grow your business
Michelle B. Peel, IWCO Direct
44 | Master the Conversion Game
When you regularly turn leads into loans, your business life
gets much easier
Bubba Mills, Corcoran Consulting & Coaching Inc.
58 | Are We Ready for Non-QM Lending?
Faith in the process is needed before tackling third-party
Brent Houston, ALTRA Mortgage Capital LLC