y interacting in a comfortable,
laid-back atmosphere, you can
get to know real estate agents and other referral partners on a more personal level while discussing the value proposition you can deliver
to their clients. It’s not about the event size or
the attendance. It’s about making connections,
nurturing relationships and letting others know
what you’re all about.
Hosting events typically involves expenses,
but don’t let that intimidate you. You can start
small and work your way up to see what type of
event is best for you. Keep in mind that events
create additional opportunities to spend time
with referral partners. By dedicating some of
your income toward marketing and events,
you’re investing in yourself, your business, your
brand and your future.
Your goal is to be someone whom real estate
agents, builders and other referral sources
enjoy spending time with and know they can
depend on. In short, someone they like. Then,
the next time they come across someone who
needs help with a mortgage, you may be on
their list to call.
Plan like a pro
Planning events doesn’t have to be difficult. Let’s
take a look at some tips to help get you started.
First of all, do what you like. One key to hosting a successful event is to plan it around something you enjoy doing. If you’re comfortable in
a certain environment, it will make your event
better overall. If you don’t like wine, don’t invite
people to a wine-tasting event because you will
be outside your comfort zone and likely won’t
be as engaging.
Perhaps sports are more up your alley. You
could host a watch party for a big game. It’s important, of course, to be mindful of your guests
and plan an event you are confident they will
want to attend. If you stay true to yourself and
your interests as well, you will create a more
enjoyable event for you and your guests.
You also should start simple. If you’re new
to events, your first one doesn’t need to be an
elaborate, expensive endeavor. You can gather
a dozen people for happy hour at the neighborhood pub. Find a place that’s easy to access or
close to a real estate agency so agents can stop
by, if only for a quick visit.
The more events you host, the more your confidence will grow. Don’t feel obligated to go all
out right away. Get a feel for what works, then determine if ramping up your efforts makes sense.
Third, budget accordingly. An open bar at
happy hour can be scary because you don’t
know what to expect. If you’re just starting out
and want to keep your costs down, a lot of
places will provide you with drink tickets. If
not, get creative and make your own with your
name and company logo on them. Providing
everyone with two drink tickets will limit the
amount you spend.
Also, never be afraid to ask for a lower price.
Regardless of the price a restaurant or bar
quotes you, they want your business. Negotiate. The worst that can happen is they say no. If
you’re committed to having a monthly event at
the same venue, they’ll be even more inclined to
work with you.
Next, work to ensure a healthy turnout. As
you consider who to invite, ask yourself who
you’re trying to work with — whether that’s
Realtors, builders or borrowers. Perhaps you
want to connect with attorneys, accountants
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