Virtual reality (VR) and other technology used innovatively — from texting to social media to artificial intelligence — can make the previously mentioned scenarios possible. These technologies also can be used to really step up your company’s recruiting efforts in the process.
High-profile companies already use VR for hiring. Luxury auto-brand Jaguar created a
mixed reality app to test job candidates’ curiosity, persistence, lateral thinking and problem-solving skills. The app gets some candidates to apply through more traditional methods.
It also identifies those who perform well at the code-breaking games and accelerates them
through the recruiting process. Think how your company could use this.
Business and financial-software company Intuit recently brought VR to a University of
Washington design-career fair to share the company’s culture and to take students through
a virtual tour of their impressive Mountain View headquarters in California. Imagine what
your company could do by showing the inner workings of your mortgage company via virtual
reality, or by allowing the job candidate to visit virtually with the com-pany’s CEO who can
share the vision of where the starship is headed.
Do you think that realistic and virtual experience would energize candidates? Or could it
convince the candidate that your company is setting the standard for the next new thing? The
answer to both questions is yes.
The AI challenge
Artificial intelligence (AI) is dividing the business world at the moment when it comes to
recruiting. Some companies are beta testing the use of AI in the process while others
believe it’s practicable use is still years away.
While it’s up for debate how useful AI programs are right now, what’s not in question is
that traditional, stuck-in-the-past recruiting methods based on standardized resumes and
(potentially biased) interviewer opinions are still leading to some bad hires.
What AI can do well is it can collect vast amounts of data. Why not put that to use to
help screen candidates? Maybe AI is far from being able to pinpoint exactly who a company
should hire, but maybe it can be used to make recruiting a more precise art. The use of data
optimizes recruiting time and makes us much more efficient with the limited amount of time
we all have.
The transition to AI-assisted recruiting isn’t off somewhere in the distance future. It’s already
starting to happen. One company that is doing some interesting things on the recruiting
front, for example, is Wade & Wendy — an AI company that creates virtual assistants to help
job candidates and hiring managers connect with each other.
136 Scotsman Guide Residential Edition | ScotsmanGuide.com | July 2018
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