To all originators
President & CEO
Guaranteed Rate, Inc.
We can all see that the market is shifting: inventory is tight, rates are rising and home
purchases have stalled. Every deal is a battle to win, and every win matters more than ever.
Surviving in a market like this takes a full commitment from you. If my 25 years in this
business taught me anything, it’s that in times like these the only way forward is to evolve
Now, more than ever, it’s important to take care of your customers. Truly put them first and
over-deliver for every one of them.
Rally your referral partners. Meet with them more than ever to brainstorm and find a way
to help them grow their business.
Evaluate each step of your process. Find a way to get out of the file and do the more
important things to grow your business–things that only you can do.
Get the team around you who can really support you and then optimize their impact, so
that you can stay in front of your referral partners and customers.
Become an expert in all of your company’s technology. Loan Officers who use technology
will leapfrog those who do not.
Become a guidelines guru—familiarize yourself with the full array of your products. And, of
course, optimize your pricing to win in your market.
Don’t hold back. Don’t stop yourself from creating the business that you’ve dreamed of.
Choose to take this moment to raise your game.
All my best,
In the current market, you have a choice:
commit to growth OR watch your business dry up.