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door or cutting the red ribbon you put on their porch.
This can be a chance to tell them how happy you are
that they are in the home of their dreams.
Your clients are purchasing the most expensive
thing in their lives, a home. That experience will always
be exciting. So, give them videos of their home or updates as many times as you can. It’s a big deal to them.
Once they receive your video, they will most likely
share it on social media. How brilliant are you?
n n n
Utilizing video can be a game changer for you as a
mortgage originator and will help set you apart from
your competitors on the internet. It’s your boots on
the ground. When used with your other marketing
tools and with the right tactics and strategies, video
can become your secret weapon in the struggle to
gain attention online from the right audience: your
future clients. n
<< Video continued from Page 74 “Videos can be your chance to explain
to the homebuyer what may be an
unfamiliar process. Tell them what to
expect at each stage.”
Make sure that you tailor these videos for the audience. Have some ideas for what you would send builders and Realtors. Also, have some ideas planned for
videos that you’ll send to homebuyers.
Engage your audience
There are plenty of opportunities to send video to
builders and Realtors. Consider sending a short video
thank-you after initially meeting them and telling
them that you can’t wait for the follow-up. Promise
that you’ll exceed their expectations.
When they send you a new client, thank them in a
video and promise that you’ll take care of the client
going forward. Send them a weekly update on the
progress of files. If you are on-site with an agent doing
an open house or community coverage, do a video of
the home with the agent and share it on your social
Other ideas include video testimonials of happy clients or closing ceremonies with their clients. You also
can send a video that shows new products, market
updates, special programs, learning activities or
For the homebuyer, send a thank-you video where
you tell them that you can’t wait to make this dream
come true for them. Remind them of anything you need
or asked them to send in after the loan application.
These videos can be your chance to explain to
the homebuyer what may be an unfamiliar process.
Tell them what to expect at each stage. Discuss different
products and how each one works, the fees and
costs, the basics about gifts, saving money and advise
against them taking out credit or changing jobs
during the loan process.
Video can be a great way to give updates on the
process of the loan. (This video can be shared with
builders and real estate agents.) Even if there isn’t an
update, a short video to let them know that everything
is moving forward helps keep them from fretting. If the
home is being built new, you can give a weekly video
update while also talking about the builder and your
experience working with them.
These videos also can be an opportunity to request
future referrals from your clients’ friends and family.
You can ask them for a video testimonial about your
services, which you can share with your builder or real
Make sure that you shoot video of the emotional
moment in which your borrowers take possession of
their new home, the video of them opening their front