You or your team gets the message, and then you
can rest assured that they’re capturing all the leads
that are coming into the company. Even for larger
operations that can afford in-house receptionists, a
virtual call center can be used as a backup for overflow calls, ensuring that incoming communications
are handled in a timely, professional manner.
Far cheaper than a receptionist and open 24 hours
a day, it’s an excellent option for mortgage operations that are growing quickly or that want to scale
efficiently. The cost of a virtual call-center service
starts at around $150 per month.
Playing phone tag in an attempt to get an appointment on the schedule is not only a huge waste of
precious time, but it can also decrease the likelihood
of closing the deal. With so much competition in the
market today, prompt, professional and convenient
service is the most important factor for success.
Intelligent appointment-scheduling technology
addresses this by enabling prospects to book an appointment at the exact time of need. Not only does
this provide a better experience for prospects, but
it can dramatically improve the chances of conversion as a result. Additionally, its more efficient for
you, taking you completely out of the process.
With an online scheduling tool such as Time Trade,
new and existing clients can view availability online
and select the time and date they’d prefer to receive
a call back or schedule a meeting. A confirmation is
then automatically sent to the mortgage originator
and to the client via email.
As a bonus, this tool also can be used by virtual
call-center agents, making the appointment-booking
process simple, efficient and effective. The cost of an
online scheduler starts at about $12 per month.
These days, everyone has a smartphone and people use their mobile devices for everything, including online banking, shopping and starting the
mortgage-loan process. Now, thanks to advanced
technology and tools such as PreApp, interested
individuals can fill out their online mortgage applications right from their mobile devices.
Mobile pre-qualification apps typically offer a
condensed, short application that will enable borrowers to begin the mortgage-loan process. Clients
also are able to upload documents directly to the
pre-qualification app, and the system can be set up
with triggers that allow the application to automatically send out requests for customers to upload pay
stubs, W2s, etc.
The app works as part of an e-mail signature, can
be hosted on a website and, best of all, the entire
system can work on a mobile platform. With a cloud-based online application like this, everything is covered — from obtaining credit and calculating ratios
to collecting required documentation and issuing
pre-approval letters. It’s not only convenient for the
prospective borrower, but it’s also a huge time-saver
for the mortgage professional.
Furthermore, the use of a pre-qualification app
also can help originators develop and strengthen
valuable business relationships with referral partners.
By targeting borrowers before they find real estate
agents and getting them loan-ready, mortgage producers can be in a position to provide pre-approved
hot leads to their preferred real estate partners.
Referral partners will close more deals as a result,
the clients will enjoy a more seamless homebuying
process from start to finish, and the originator will
receive more reciprocal leads from the real estate
partners. The cost of a pre-qualification app is
about $40 per month.
Being more efficient so you can be more productive
isn’t an impossible feat. It just takes the right strategies. As the mortgage market continues to shift, it
becomes even more important to streamline operations, boost productivity, maximize efficiency and
facilitate consistent, sustainable growth.
Working smarter doesn’t happen by accident.
By implementing the four tools listed above,
you’ll get more done with less stress, close more
sales and increase your production, both this year
and in the future. n
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