or have a smartphone task list where those new ideas
can be stored until it’s time to consider a new bridge
project. Listing the idea there clears the mind, while
creating a reference list of new potential bridge
investments for when the time is right.
n n n
The secret to success is finishing the bridge. Stop creating and then abandoning half-built bridges. Build one
bridge, or strategy, to completion before going on to
the next one. n
Others need the stimulation that comes from variety.
Sometimes there is a challenge when it comes to having focus, while others simply believe they’re good at
multitasking, which is a misperception, according to
The other thing that can happen is FOMO, or the
fear of missing out. That can be the fear of missing out
on a new collaboration, a hot strategy or a something
else that is attractive to an originator.
Someone may invite them to build a bridge through
sponsoring a conference, for example, or by taking
advantage of a new advertising strategy that has a
time-limited incentive for participation. In that moment,
it is vital to remember the importance of finishing the
current bridge before switching to a new one.
When an originator finishes their first strategy, money
starts flowing across the bridge and into their pockets.
They start feeling good about their accomplishment
and the results that are happening.
It provides an incentive to work on future strategies,
because of the tangible benefits that come from that
first success. It also reduces the overwhelming pressure that comes from having too many projects going
at the same time.
Even more, now they have new assets and resources,
which means they can hire someone to help them finish
one of the other bridges while they might get to work
on visualizing how to build a third bridge. So, Bridge
One is in place, bringing results, while Bridge Two is
outsourced for completion and Bridge Three is being
planned. All that momentum is predicated on finishing
one bridge at a time, especially the first bridge.
Frankly, it just gets to be more fun to build these
bridges when one of these strategies is working. After
a while, the originator has six (or more) bridges that
are all producing results — leads, pre-quals, closings,
deals, money, new loans, referrals and more.
This is what the super-rich do, the people who are at
the top of the economic pile. They have deals working
and get things in their pipeline that produce closings
for them, and they have help doing it. They can get
help because their bridges are all producing for them.
As a result, their finished bridges are investments that
work to bring them multiple strings of leads on an
One of the biggest barriers to finishing a bridge is
all the new bright, shiny strategies that show up to
distract and seduce the originator. Carry a notebook
<< Bridge continued from Page 74 “Carry a notebook or have a smartphone
task list where those new ideas can be
stored until it’s time to consider a new