Every month, Scotsman Guide zooms in on a particular industry topic
that is essential to the collective knowledge of residential mortgage
professionals. This month’s focus is on niches. Read past Scotsman
Guide articles online for insight into various niche-related strategies.
By Susan Graham
C2 Financial Corp.
Photo illustration by
“If you try to market to everyone, you’ll market to no one.”
This modern adage has become the foundation of successful marketing
strategies for many of today’s financial institutions. Specializing in a certain
niche can provide mortgage loan originators with a competitive edge in
a one-size-fits-all world.
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editions. Read current and past issues going back to 2008 — for free.
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Articles and News
“Try on a Mortgage Niche,”
Susan Graham, February 2018
Search our archives, which go back to 2003, at sctsm.in/RESsearch
Post a loan scenario and receive lender replies — for free.
Who can do a loan for that specialty property? Check out our list.
Whether you’re a broker or a banker, start your search here for
wholesalers, branch opportunities, correspondent lenders and more.
Tools and Resources