Whereas mobile apps are specifically developed
for the different types of operating systems used by
particular devices (Apple versus Android) and must
be approved by the Apple App Store and Google
Play, mobile-responsive websites are not device spe-
cific and should work easily on all devices (all mobile
devices and a PC browser). To determine whether a
website is mobile-optimized, do the following:
If you’re accessing the site via a PC, resize your
browser using the small button with a square in it
in the top right corner. If the appearance of the text,
images and menus changes as the window gets
smaller, this site is responsive. If the page looks cut off
or images are not fully visible, the site is not respon-
sive and probably won’t work well on mobile devices’
Web applications used in conjunction with leading-edge loan-origination software make the loan-origination process more convenient, efficient and
transparent for borrowers and lenders. Mobile-responsive websites, with their greater functionality
and efficiency, may be a better choice than mobile
apps to put loan applications and disclosures at
borrowers’ fingertips. n
Furthermore, web apps may reduce the number of
incomplete applications and allow for a greater percentage of submitted applications. Providing the loan
officer an easy method to identify incomplete applications started in the web app and the ability to take
over the loan application to complete it for the borrower increases the success rate for both lender and
The reason for incomplete applications can be as
simple as the borrower being overwhelmed by the
application-submission process. Someone reaching
out to them to help them through the process, providing a more hands-on approach, may be all they need.
Mobile app vs. mobile optimized
Borrower-facing and other web applications can
be accessed via mobile-optimized (aka mobile-responsive) websites or downloaded mobile apps.
With mobile apps so popular for everything from
ordering lunch to paying bills or scheduling appointments, they may seem like the obvious choice for
Mobile-optimized websites that provide the convenient access that borrowers expect, while providing
other advantages, may be the better choice, however.
Mobile apps typically have less functionality than
mobile-optimized websites. Borrowers using their
bank’s mobile app, for example, may be limited to
viewing account balances and making payments.
They may be able to see and do more on their
bank’s website. Borrowers may be able to view more
detailed account information, for example, and take
advantage of additional functionality not available on
the mobile app.
Mobile-responsive websites are usually quicker and
more efficient for originators and borrowers alike.
Borrowers can access their loan information on their
bank’s website without downloading a mobile app.
Updating mobile apps is more time-consuming for the
developer, who must submit new versions to the Apple
App Store and Google Play to be granted approval.
Upon approval, the update must be made available
in the app stores, and the borrower must download
the newer version to get the changes. Therefore, it
takes longer for borrowers to receive updates via
Borrowers have immediate access to updated information on a mobile-responsive website, without even
being aware that changes have been made. Although
consumers are accustomed to mobile-app updates on
their mobile devices, why make a borrower download
an app, possibly several times if there are updates,
when the mobile app serves such a short-term, specific purpose?
<< Phones continued from Page 106 “Mobile apps typically have less functionality
than mobile-optimized websites.”