Originators can overcome a down market by
educating and engaging borrowers
Mortgage originators are in for a big change this year, especially those
who have yet to experience a slowing, or even stagnant, housing market.
This year will likely be the defining moment for many originators, and
whether they make a profit or break even will depend on proper
diligence and a commitment to success.
Margins are compressing, and the simple truth is that mortgage executives will have to make some very serious, calculated decisions regarding commissions, operations, technology and, of course, staffing. It’s not
the first time, nor will it be the last.
By Mike Hardwick
Founder and president
Illustration by Paula Douglass