Outgrowing your current company? Not getting the support you need? If your platform
has let you down, or if you’re ready to take your branch to the next level, let’s talk.
CrossCountry Mortgage, Inc. is aggressively expanding — adding driven, knowledgeable
branches across our nationwide footprint. Discover why high-producing branch
managers and loan originators are making the move to CrossCountry Mortgage, Inc.
RETAIL BRANCHING OPPORTUNITIES
WHY JOIN CROSSCOUNTRY MORTGAGE, INC.?
■ Dedicated branch support team
■ Customized onboarding/transition plan
■ Licensed in all 50 states
■ Traditional and niche lending programs
■ In-house underwriting
■ FNMA/FHLMC/GNMA agency approvals
■ Conditional loan approval on TBD properties
■ 21-day close platform
■ National brand and marketing platform
■ Marketing Services Agreement support
■ Real-time accounting and reporting
■ Corporate training and HR support
■ Integrated technology platforms
■ Competitive compensation and benefits
CALL TODAY
855.633.6131
OR VISIT
CrossCountryMortgage.com/NewBranch
volume ■ profit ■ service ■ guidance ■ support ■ stability ■ opportunity
CrossCountry Mortgage, Inc. ■ 6850 Miller Road, Brecksville, OH 44141
NMLS3029 ( www.nmlsconsumeraccess.org). ■ For licensed mortgage professionals only.
are
you
ready
for
your system should automatically post
them to constantly build your online
reputation.
Reviews should be posted in all the
prime places where consumers look —
your company website, your personal
website and social media channels. The
key is to build a reputable brand over a
period of time to help convert potential
millennial borrowers into loyal clients.
Activate social media
As we move into the future, social
media will be essential to success. It is
important today, but will be even more
so tomorrow. Nearly 90 percent of millennials use social media. It’s practically
a universally used platform; and nearly
40 percent say businesses that use
social media are more accessible and
trustworthy.
The key is knowing how to use it effectively. Millennials don’t go on Facebook 50 minutes a day to review the
latest sales ads. It is more beneficial
to approach social media strategy as a
teacher, rather than as a sales person.
Most millennials like to be well-informed so you have to position yourself as a credible industry expert.
There is an enormous amount of
information already inundating social
media channels, so you have to find
a way to separate yourself from the
fray. Whether your skill is working
with first-time homebuyers or you’re a
knowledgeable veteran with years of
experience in the industry, determine
what makes you stand out from the
competition so you can showcase it
effectively.
Not only must you know your brand,
you also have to know the type of content potential borrowers want. Videos
have become the dominant content
across the major platforms. Millennials
also tend to look for easy-to-digest
information that adds value, like tips
on building credit or saving for downpayments. Any professional looking to
find success with millennials would do
well to tailor their approach to accommodate this demand.
n n n
Despite changes brought about by
technology, the future still belongs to
loan originators and real estate agents.
It’s a matter of knowing how to use
technology to your advantage and
being adaptable as times continue to
evolve. Build your future now. n
It’s clear that millennials care about
online reviews, and so should you. To be
the originator of choice in this coming
age, you will need a solid online reputation. Not having online reviews is like
closing the door on business from a vast
section of the buying population.
Reviews are the marketing direction
of the future, so you need the right tech-
nology in place now to help you build
after every transaction. Instead, you
should have a system that does this for
you, so you’re free to focus on serving
your clients.
The technology you use should not
This is key because if there is a customer
concern that needs to be addressed,
turns into a negative review.
Generating positive reviews and
building a good online reputation
<< Future continued from Page 104 “Approach social media strategy as a
teacher, rather than as a sales person.”
